Author: Eric Maas

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Case Study: Google Search Update Recovery – Google Medic Update

At the end of September 2018 Fuelist Digital took on a small e-commerce client who sold medical related products. They had been directly and negatively affected by the Google Medic Search update that was rolled out in the first week of August 2018. The client had a number of theories as to what had caused them to…

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Case Study: The Importance of Blogs in Ecommerce

Intro In all walks of life, we should learn from our successes and our failures alike. While most SEO case studies you come across on the internet will tout tremendous gains an SEO provided their client, this situation is a tale of what not to do. Unfortunately, this is a story where our SEO strategy…

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SEO Corporate Structure

A challenge that many companies face with implementing effective SEO is finding the right spot within their corporate structure. The big uphill battle for any corporate structure to take on when adopting an SEO an effective strategy is giving the latitude to execute on it. Experience One of the barriers to proper corporate adoption is…






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