Family law is one of the most competitive legal fields that an attorney can practice. If this is your area of expertise, you can’t afford to be complacent. You need to capitalize on every opportunity to gain a competitive advantage.
Unfortunately, that’s easier said than done.
Amid a sea of well-established family law practices, positioning yourself as the go-to attorney in a particular city or region is an extremely difficult task—especially if you’re using the wrong tools for the job. Fortunately, you’ve come to the right place for help.
Let’s get to the point: The era of traditional marketing is over. Billboards, magazine articles, radio ads—all of these tools remain somewhat useful for brand recognition but ultimately fall short. Life happens online, which is where you need to put the vast majority of your marketing efforts. Problem solved, right? Not exactly.
The reality is that the world of digital marketing is as full of money pits and schemes as traditional marketing. If you’re like most family law and divorce lawyers, you can’t afford to waste time and resources on a failed strategy, but you will without honest, expert guidance.
Fortunately, the Fuelist Digital team isn’t interested in quick-fix strategies that yield short-term results. We want to see sustainable, exponential growth, which is why we focus our efforts on the most powerful digital marketing tool available: legal SEO.
Ready to go? Keep reading to learn everything you need to know about kickstarting online success, generating more leads and capturing more high-quality clients with SEO for family law lawyers.
“If you want more leads than you know what to do with, Fuelist is the place to go! Eric is an SEO expert. He taught me that my website is not just a business card, it’s a tool!” – Nikole Mackenzie
Google Cares About Your Offerings, Not Your Brand.
Most attorneys understand that family law SEO is about making your firm’s website more attractive to Google. However, few people understand the metrics by which Google evaluates their online assets.
As a result, a lot of lawyers make the mistake of focusing on aesthetics, as if search engines bestow more favor to tasteful branding. Prepare yourself to be shocked: Google doesn’t care about your brand.
It doesn’t care whether the logo on your law firm website is an artistic masterpiece or a glittery purple shamrock. What Google does care about,
however, is whether that logo is a high-quality image that’s properly optimized for online use. Simply put, search engines only care about the quality of your online products, which is exactly what SEO addresses.
High-quality products are online assets that meet Google’s ROI requirements through essential metrics like page speed, structured date, keyword target content, core web vitals and more. Your products are all of your online assets
, All of your online assets are products in Google’s eyes, from your law firm website to service listings to your video testimonials.
As SEO specialists, it’s our job to ensure that each of your digital assets is performing at the highest level. By analyzing your competitors KPIs, we’re able to locate vulnerabilities in your online presence and customize our strategies accordingly. A full-spectrum, customized blueprint for success, SEO for family law lawyers is superior product marketing for the digital age.
Paying for Leads Is a Losing Game.
Even if you don’t know the first thing about digital marketing, you’ve probably used it in some form or another. Maybe you boosted a series of social posts, launched an ad campaign or paid for YouTube views—all potentially useful efforts. But unless they were part of a larger SEO strategy, you probably walked away disappointed.
Make no mistake: Paid advertisement has a role to play in digital marketing. However, it doesn’t generate sustainable growth because it doesn’t add value to your website or make you more attractive to Google. That’s why paying for leads is never going to be a cost-effective approach
to family law digital marketing.
The most effective way to net more high-quality leads over time is to increase your website’s value to Google. Remember: Search engines function to provide the best possible information and services to their users. If Google deems your website as the best answer to an online query, your website will rank higher in the search results.
But that’s not going to happen if you have a slow-loading, unoptimized website with thin content and countless other issues. A website with these problems is what Google would consider a low-quality product, and no amount of pay-per-click campaigns is going to fix that.
Want High-Quality, Local Leads? SEO Can Get You There.
These days, there’s very little you can’t
do online. With limitless options, it’s hard to believe that the internet is still primarily used for search. Data indicates, however, that about 70% of online interactions begin with a search engine query, and 46% of those are geared toward local services or information.
What’s more, legal services aren’t just any type of service; they are typically searched for in conjunction with the user’s location. For example, when someone needs a divorce attorney in your area, there’s a good chance they’ll Google something like “divorce lawyer near me” or “family law lawyer in _____.” When Google generates the best-fitting, highest quality results, it’s essential your website is among them, preferably at the top.
If your website isn’t doesn’t appear in the Google Map Pack (top three) for your key search terms, you’re missing out on a ton
of leads. And if it doesn’t appear on page one, you could be in trouble. But don’t panic—no matter where you currently sit, Fuelist Digital can help you rise the ranks.
By targeting specific services within your geographical area and pushing the best keywords for your practice area, our specialist position YOU as the best answer to relevant questions. With careful consideration of metrics like trust and credibility, local reviews, backlinks and schema, our team will work to ensure that people in need of your services can find your website.
“Eric and Logan were insightful in pointing out to me how I could improve my presence on Google. I would not have known how to do this without their help. I greatly appreciate the expertise that they brought to me and to my business, Writer For Hire, in helping me gain better visibility!”
– Pat Kramer
Superior SEO Is Built on 5 Key Factors.
SEO for family law lawyers and divorce attorneys is the most powerful tool for long-term growth, but it won’t transform your practice overnight. Like with all good things, results take a little time, effort and patience, but rest assured: SEO is well worth the wait.
As premier SEO strategists, the team at Fuelist Digital builds a comprehensive, multi-layered strategy to fit each of our client’s specific needs. We focus our efforts on the metrics that matter most to Google, specifically the following five key areas: local SEO, content, page speed, schema and backlinks.
1. Local SEO
Local SEO is exactly what it sounds like: Positioning your website as the best answer for locally geared queries. With this type of search, Google often features the top three websites—the highly coveted “Google Map Pack”—with their corresponding physical locations. These spots get between 44% and 61% of all clicks for local searches, meaning placement can generate a massive increase in leads. Our local SEO experts can help you get there.
It’s not enough for your website to be filled with just any
content; it needs to be original, rich and optimized according to your keyword strategy. Countless professionals across industries make the mistake of writing their own content or hiring the cheapest writer they can find. Unfortunately, doing the bare minimum with website content (or worse—duplicating or plagiarizing content) can have a profoundly negative impact on their rankings. We can make sure your website content is created according to best practices and a customized keyword strategy.
3. Page Speed
As internet speed increases, so does its users’ impatience. Most people expect to wait between two to three seconds for your website to fully load; if yours takes longer, that’s a big problem. Not only does a slow-loading page increase bounce rate, but it also signals to Google that something’s not quite right with your website. As a result, Google may deprioritize your site for its poor user experience; luckily we can help prevent that scenario.
We tend to think of Google as a native speaker of human language, but that’s not the case. Crucial website information needs to be translated in a way that Google can understand, which is the role of schema. As a code in the form of structured data, schema communicates information on your website, the meaning and relationship between entities and more. As one of the more complex aspects of SEO for family law lawyers, schema should always be written by an expert.
Not all backlinks boost your website’s authority or increase content relevance. In fact, low-quality backlinks can actually tank your site’s authority, which is why it’s typically unwise to commission a link building campaign from someone who isn’t part of your SEO team. To truly be useful, backlinks need to come from top-quality sources and be relevant to your practice area.
Your Clients Need Help—We Help Them Find You.
If you’re looking for a quick spike in traffic, SEO isn’t for you. You’re better off paying for clicks, which isn’t saying much. However, if you’re interested in fostering long-term growth and exponential, sustainable results, SEO for family law is your ticket there.
As top digital business strategists specializing in SEO for lawyers, Fuelist Digital knows exactly what to do—and what not to do—to elevate your practice in the search results. A powerful, comprehensive strategy takes a little time to gain momentum, which is why there’s no time to waste. Get started today by contacting Fuelist Digital online to schedule a free SEO consultation