If you’re like most tax attorneys, your workload varies by season. Whereas some legal fields generate steady clientele, tax law means peaks and valleys: Your phone is either ringing off the hook for weeks or silent for hours on end.
But what can you do? You’re at the mercy of filing deadlines and tax-related fluctuations, right?
Wrong. Instead of taking whatever falls in your lap during tax season, you should be positioning yourself as the year-round, go-to tax specialist in your area, offering top-tier services to individuals and businesses. But how?
Here’s a hint: It’s not going to happen with billboards, pay-per-click ads or an expensive rebrand. Advertisements and social media campaigns may generate a temporary spike in business, but it drops off quickly. You’ll be back to where you started in no time, out thousands of dollars.
If you want a steady stream of leads, you need to choose a digital strategy that positions you at the top of Google’s search results so that potential clients can find you year-round. And the only tool that does that is
SEO for tax attorneys.
At Fuelist Digital, we’re not interested in short-term strategies that yield short-term clients. We know successful partnerships are built on measurable results, not shady quick-fixes and big promises. So if you’re looking for a firm that takes you to the top of Google overnight, we’re not your guy (and to be honest, he’s not either).
However, if you value a methodical approach that yields exponential growth in the long term, our digital marketing strategists can take you there. Ready to go? Consider this your crash course on the most powerful marketing tool around.
“If you want more leads than you know what to do with, Fuelist is the place to go! Eric is an SEO expert. He taught me that my website is not just a business card, it’s a tool!” – Nikole Mackenzie
No One Cares About Your Brand.
Let’s be honest: Tax law is a crucial and complex field, but it’s not glamorous. So why do so many tax attorneys base their outreach around brand?
They focus on brand because that’s what their advertising agency sold them on, plain and simple.
At Fuelist Digital, we’re not interested in a quick payday—we’re invested in your long-term growth. That’s why we need you to understand that Google couldn’t care less about your branded photos, catchy slogan or expensive logo. Do you know what it
does care about? The quality of your products.
If you’re unfamiliar with SEO for tax attorneys, you’re probably feeling pretty confused right about now.
Do tax lawyers even have online products? Yep, and so do you!
When we talk about your products, we’re referring to online assets that meet Google’s ROI requirements through essential metrics like page speed, structured date, keyword target content, core web vitals and more. Your products are
all of your online assets, from your law firm website to specific service listings.
As SEO specialists, our job is to analyze your competitors KPIs against yours to locate weak points in your digital presence. We use this information to build a full-spectrum, customized SEO strategy from the ground up, based on measurable factors.
That’s what superior product marketing looks like.
This Is Why Tax Attorneys Need SEO Services.
If you’re never embarked on an SEO campaign before, you’re not alone—most tax attorneys haven’t. However, you’ve probably tried
some sort of marketing strategy, even if it was just launching a social media campaign or commissioning freshly branded photos. Maybe you even hired a marketing company to run a pay-per-click campaign.
Don’t get us wrong: These are great steps to take as part of a larger, SEO-based strategy. But on their own, they simply aren’t enough to generate sustained growth. The reality is that the vast majority of paid channels only yield short-term results, which is why
paying for leads is never going to be a cost-effective strategy.
The only real way to get more leads, more clients and more bang for your buck is to increase your website’s value in Google’s eyes. You
have to incentivize Google to prioritize your products in the search results, which is exactly what SEO for tax attorneys accomplishes.
An expertly designed SEO campaign makes your website, listings and services more attractive to search engines and increases your ROI over time. It is hands down the best way to ensure sustainable growth, but only if you have the right co-conspirator for your success.
Our SEO Experts Deal in Real, Measurable Results.
In an era of limitless options for connectivity, it can be hard to believe that the internet is still primarily used for search. In fact, 70% of online interactions begin with a search engine query, 46% of which are geared toward local services or information.
Here’s what that means for you:
When someone needs legal assistance with a tax issue, there’s a good chance they’ll use a keyword phrase like “tax attorney near me” or “tax attorney in ______” to explore their options. Google will then generate what it considers the best-fitting, highest-quality links, and your website needs to be there.
If you’re not featured in the Google Map Pack (top three) or at least on the first page, you’re missing out on a ton of leads. Don’t panic—no matter how far down your website currently sits, Fuelist Digital can help it rise through the ranks. With diligent application of tried-and-true methods and a team dedicated to incorporating the latest SEO best practices, we’ve got you covered.
After conducting thorough research, our specialists target services within your geographical area and push the best keywords for your practice area. With careful consideration of each metric that’s important to Google, from trust and credibility to local reviews and schema, we’ll position your tax attorney practice as the best fitting answer to online queries.
“Eric and Logan were insightful in pointing out to me how I could improve my presence on Google. I would not have known how to do this without their help. I greatly appreciate the expertise that they brought to me and to my business, Writer For Hire, in helping me gain better visibility!” –
Pat Kramer
Superior SEO Starts with Addressing Five Vital Factors.
SEO for tax attorneys is an invaluable tool for increasing leads through sustainable growth, but it doesn’t magically transform your practice overnight. Like building any solid relationship, it takes a little time, planning and effort to gain traction with Google.
That’s because it isn’t just one strategy—it’s a comprehensive, multi-layered approach that incorporates every metric that matters to Google. As premier SEO strategists, we focus our efforts on the most vital factors: local SEO, content, page speed, schema and backlinks.
1. Local SEO
Suppose you do a quick Google search for “Italian food near me.” Those top three spots that appear are the Google Map Pack, and they get between 44% and 61% of all clicks for local searches. That means that if your practice appears in one of those prominent spots when someone searches for a tax attorney in their area, you’re going to see a massive increase in leads. Our local SEO specialists can make it a reality.
2. Content
From an SEO perspective, web content isn’t just a written explanation or description of your services—it’s a chance to execute your keyword strategy. Too many professionals across industries make the mistake of choosing to write their own website content, and it has a profoundly negative impact on their rankings, not because they’re bad writers, but because they don’t know how to write SEO-optimized content.
After conducting rigorous research and designing a customized keyword strategy, our team works to ensure that every page on your website is optimized to rank for what it should. From blog posts to landing pages to special web pages, our keyword strategy will help identify your site to Google and work to solidify you as the go-to authority on tax law.
3. Page Speed
How long do you wait for a website to load before clicking back to the search results page? If you’re like most people, you expect a website to load
within two to three seconds. By failing to optimize your website to increase page speed, you increase its bounce rate and frustrate visitors who do stay. And to make matters worse, Google may deprioritize your site in the search results because it’s offering a poor user experience. Luckily, we can prevent that scenario.
4. Schema
In simplest terms, schema markup is a code that describes your website to search engines in a way they can understand. It is a code in the form of structured data that provides crucial information about your website, the information it contains, the meaning and relationship between entities and more. One of the most complex aspects of SEO, schema markup should always be written by an expert to ensure that Google receives clear, correct information about your offerings.
5. Backlinks
When used in conjunction with other SEO tools and best practices, backlinks can increase your website’s authority. But beware: Not all backlinks are created equal. Not only will some backlinks do nothing to improve your site in Google’s eyes, but
low-quality backlinks can actually tank your authority. To be useful, backlinks need to come from top-quality sources that are relevant to your practice.
Rise Through the Ranks with Our SEO Specialists.
Looking for a quick hit of leads? You’re better off paying for clicks. But if you’re looking for sustainable, long-term growth, SEO is where it’s at. SEO for tax attorneys takes a little longer than paid advertising to gain momentum, but once it does, the payoff is exponentially greater.
If you’re ready to turn your practice into a business with year-round leads and high-quality clients, it’s time to take your digital marketing strategies to the next level with SEO. As top digital business strategists specializing in SEO for lawyers, Fuelist Digital knows exactly what to do—and what not to do—to grow your business.
Why not get started now? Contact us online to take advantage of a
free SEO consultation with the industry’s premier company.
